Page's Branding / Experiential Graphics Team has served Fulton County Libraries in Georgia for many years as designer and implementer of their system-wide wayfinding standards. The work is part of a local library renewal initiative seeking to improve each branch's experience, accessibility, and usefulness to their respective neighborhoods. As this 30-branch program reaches its successful conclusion, local officials sought out something special to emphasize the significance of its flagship branch, the Central Library, and underscore its importance to the community.

The Central Library, designed by famed architect Marcel Breuer, opened in 1980. As part of its remarkable makeover, the team implemented the wayfinding strategy throughout. But they also created a towering exterior digital experience to be the crowning gem of Central Library's redesigned public plaza. The 27- foot tower boasts 342 square feet of NanoLumens® LED video display modules (a whopping 512 of them in total!). And the plaza's lighting and the sculpted Central Library letters are designed to auto-coordinate in color, in real-time, with the new tower's four-sided video display.

Serving as a local landmark and communication medium, the tower and its media strategy beckons visitors inside to browse the shelves, research data, or attend educational programming. This modern clock tower highlights that the Central Library isn’t a place simply to house books; it’s a cultural and educational center vital to the neighborhood.