FiveTwo at Highland is one of three residential communities to occupy the 81-acre development. Its two four-story buildings frame a new park and create a gateway to the ACC campus from a busy artery, Airport Boulevard. Flanked with retail and light industrial buildings, this corridor lacks residential character and scale, so the challenge was to create a unique identity to debut the project, reintroduce the area to the community, and persuade prospective tenants to see this neighborhood differently. Page provided branding and graphic design for the development’s identity, interior architecture and design, including Furnishings Art and Accessories for the project’s 10,685 SF of amenity and common spaces.

The project’s central location, up-and-coming neighborhood, availability of mass transit, and proximity to retail, dining, entertainment, and The University of Texas at Austin position it to attract an eclectic mix of residents. The brand identity aims to place it top of mind with prospective tenants. FiveTwo at Highland borrows the last two digits from the neighborhood’s zip code to create a memorable sense of place and set the tone for future development in the area. Promotional graphics and wayfinding emphasize the project’s connection to 78752 though bold type and eye-catching images.