The Holdsworth Center is a non-profit organization with the objective to improve public education in Texas by building leadership capacity. The organization, founded by Charles Butt in 2017, partners with public school districts over a unique five-year training program that focuses on leadership development with tailored approaches based on individual district needs and goals.

The Campus on Lake Austin is a state-of-the-art campus that includes indoor and outdoor meeting spaces, event spaces, guest and hotel lodging, a fitness center, social hub, and learning dock—all seamlessly integrated within the native landscape and overlooking the Colorado River.

Our team created a brand, visual identity, and message platform for the organization. We applied the brand to specialty graphics, wayfinding and placemaking for the campus as well as all the marketing and messaging touchpoints for use in web and print collateral.

The experiential graphics and wayfinding were designed with the architectural palette and the landscape of this sensitive site on Lake Austin. Our big-picture objective was for the graphics program to be an extension of the promise and vision of The Holdsworth Center and to provide unique moments that encourage growth, reflection, and a drive for excellence.