Senior Associate / Senior Designer
While most people are either right or left-brain dominant, designer Jason Wilkins seems to have an evenly balanced approach to his work. The awards he’s won reflect his creativity, but he also has a defined philosophical approach to finding solutions to clients’ needs. A favorite quote of his by the late Massimo Vignelli summarizes Jason’s approach to design: "If you can design one thing, you can design anything."
Jason explains, “I find the most fun way to practice design is with a full tool set, and not just a hammer.” He is referring to the creativity it takes to be agile between disciplines—to move from graphic design, to branding, to designing for the physical environment. Collaboration is also integral to his perspective. He notes the quality of work is usually based on the quality of the connections made between ideas, and collaboration increases the likelihood of making quality connections.
Jason attended the MFA Design program at the University of Texas at Austin, but withdrew early to put his theoretical studies in to practice. He found his fit at Dyal and Partners, the design studio he joined in 2012, which subsequently became part of Page. In a full-circle experience, Jason remained actively involved with the University of Texas at Austin as an adjunct instructor in the very department where he attended as a student.
Additionally, he played a key role in the redesign of the University of Texas at Austin's visual identity. He enjoyed working on it because it was first and foremost a strategic effort. “The solution for this project was the result of solving very specific problems, with very specific constraints. It was a true collaboration between designers in the studio, the client, and various key stakeholders."
Jason's passion for design spills over into his personal life as well. He has been a guest speaker at his undergraduate alma mater at the University of Arkansas, and is also a curatorial board member for the Pecha Kucha Austin chapter, an international movement that facilitates opportunities for creative individuals to meet, show their work, and exchange ideas.
HOW International Design Annual
Graphic Poster Annual
AIGA Texas Show